AREA DETECTION.
An application that puts market research into physical context.
Market entry for new products and services is increasingly geographically specific. Demographic trends can play a role, but so do psychographic, governmental, and even spatial factors. More ambitious collaborations - such as public-private partnerships - require even more complex evaluations, such as accounting for municipal bond ratings or governmental tenure.
In close collaboration with our partner Urban Standards, we developed an opportunity assessment tool that allows the creation of custom composite scores and ranking filters to surgically identify the cities and counties which are a perfect match for new ventures.
Role: Installation Concept, Technology Development, Note Animation, Technology Installation
Date: 2016-2017
Client: German car manufacturer
Team: Tobias Nolte, Andrew Witt, Mike Degen, James Yamada
Collaborators: Urban Standards GmbH
In close collaboration with our partner Urban Standards, we developed an opportunity assessment tool that allows the creation of custom composite scores and ranking filters to surgically identify the cities and counties which are a perfect match for new ventures.
Role: Installation Concept, Technology Development, Note Animation, Technology Installation
Date: 2016-2017
Client: German car manufacturer
Team: Tobias Nolte, Andrew Witt, Mike Degen, James Yamada
Collaborators: Urban Standards GmbH
Area Detection finds key demographics...
...allowing you to focus on key locations for market entry ...
and filtering options to find other areas of oppurtunity.
Wireframe 01 :
The interface is split into data, spatial visualization, and ranking
Wireframe 02 :
Enhanced data weighting and visualization
Wireframe 03 : Favorites, card layouts, database control
Wireframe 04 :
Screen real estate, maps. data hierarchy, organization
Current : Organized Sections, heatmap corrections, card design, layout adjustments
Area Detection indentifies complex insights over context