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Podimetrics was founded by a team of engineers, physicians, data scientists and entrepreneurs committed to improving the lives of patients with diabetes. By creating a mat with embedded sensors and online monitoring system, they hope to improve the lives of those with diabetes by catching foot ulcers before they become a severe problem.

The project scope included creating the brand identity, designing the smart mat (Sole Defender) and speccing materials, and creating design guidelines that would be used across all future products and platforms. Tasks also included working in close collaboration with engineers to implement the interaction and interface design of the Sole Defender, and then oversee usability studies to see how patients engaged with the device. The Sole Defender is now in clinical trials and homes across the United States.

The most recent coverage of the product can be found here and here.


Website : https://podimetrics.com

Client

Podimetrics

Context

Small startup that had started by winning MIT health hackathon and had just completed the Rock Health Incubator.

Team

• Jon Bloom
• Jeff Englar
• David Linders
• Brian Peterson
• Brian Hack

Deliverables

• New branding direction & design identity.
• Branding collateral such as business cards, quickstart guide, etc.
• Redesign Podimetrics SmartMat

Role

• Assist Research and Interviews of Stakeholders + Users
• Establish branding direction & design identity.
• Industrial design of mat including the interaction and audio.
• Consulted on UI/UX on web portal for doctors

Tools

• Pen & Paper
• Illustrator
• InDesign
• Photoshop
• Rhino 3D

Diabetic Foot Ulcers 

The problem that Podimetrics wanted to tackle was Diabetic Foot Ulcers and it’s a big one. Approximately 1.7 million Americans suffer from one or more diabetic foot ulcers each year. It’s estimated that 14 to 24 percent of diabetic patients developing a foot ulcer will require an amputation. Also, In the year after healing from an ulcer, as many as 40% of patients will reulcerate.

With this problem being totally avoidable but also on the rise, the team was passionate and confident that technology could step in and play a role in eliminating Diabetic Foot Ulcers.

Create and establish a compelling brand and image that reflects the essence, mission, and goals of the company.

Work with engineers to design a “mat” that utilizes the technology and can be certified by FDA and used for clinical trials.

Clinical trials reveal strong usage, adoption, and satisfaction with the product.

Our Users

Starting with contextual interviews, these personas really started to form a picture and synthesize the needs of our users. All of the particpants were over the age of 60, limited mobility, and have multiple health problems that needs to be considered in the design process. The photos also start to tell the story of where the devices are being used as which are being neglected.

Synthesizing The Research

Once we had collected all of our user research, we started to synthesize into attitudes and behaviors. Some key insights were that out users felt vicitimized by diabetes, embarrased by their devices, overwhelmed with the amount of elements to stay healthy, and that they would spend a considerable amount of time trying to care for diabetes even though they still often fell short. These insights would later drive the need for the product to integrate seemlessly into their normal routines while fitting into there home design and making them feel empowered.

How can we take a problem and user group that is unappealing, limited, and neglected and design an experience, brand, and product that fits into their daily routine to empower and motivate them as they struggle to take care of their feet ?

The Podimetrics Brand

Summary

Alpha Top View + Exploded Tech Stack

Summary

Alpha Mat Insights

Summary

User Flow & Identifying Neccesary Interactions

Summary

Interface Prototype

Summary

Finding The Right Form

Summary

of subjects used 3+ times per week

Clinical Results

Summary