PODIMETRICS

Podimetrics was founded by a team of engineers, physicians, data scientists and entrepreneurs committed to improving the lives of patients with diabetes. By creating a mat with embedded sensors and online monitoring system, they hope to improve the lives of those with diabetes by catching foot ulcers before they become a severe problem.

The project scope included creating the brand identity, designing the smart mat (Sole Defender) and speccing materials, and creating design guidelines that would be used across all future products and platforms. Tasks also included working in close collaboration with engineers to implement the interaction and interface design of the Sole Defender, and then oversee usability studies to see how patients engaged with the device. The Sole Defender is now in clinical trials and homes across the United States.

The most recent coverage of the product can be found here and here.


Role: Brand Identity, Logo, Brand Collateral, Industrial design, UI/UX, Interaction, Motion Design, Animation
Date: 2013-2016
Client: Podimetrics
Website : https://podimetrics.com

PRODUCT USERS

RESEARCH INSIGHT

Empowerment > Medical
PROJECT GOAL

How can we take a subject and user group that is unappealing, limited, and neglected and design an experience, brand, and product that empowers and motivates them to take care of their feet ?



 04

 VISUALS / FINAL



FINAL SOLE DEFENDER MAT DESIGN FOR CLINICAL TRIALS


Debossed logo also acts as interface

Edge debossings visually and tangibly denote outside of sensor zones


SOLE DEFENDER MAT IN CLINICAL TRIALS



BRANDING + COLLATERAL


WEBSITE PORTAL




 03

 MAT DESIGN



SOLE DEFENDER INTERFACE PROTOTYPE



SOLE DEFENDER INTERFACE DESIGNS


Interfaces Put Through User Testing

Final Design


SOLE DEFENDER INTERFACE USER FLOW


FINAL SOLE DEFENDER MAT DESIGN


Sole Defender Beta Designs Put Through Testing

Sole Defender Alpha Designs Put Through Testing



 02

 BRAND DESIGN



FINAL LOGO DESIGN


COLOR + TYPOGRAPHY

BRAND DIRECTION DEVELOPMENT

Final Brand Direction For Company + Product


Brand Direction Studies


BRAND GOALS
“I want to take control of my health and control my diabetes but I feel discouraged and depressed. “
“Having a device that I’m not embarrassed of at home and that I find convenient to use will provide an avenue for me to feel empowered about improving my health.”

Safe

Quality

Reliable

Precise

Empowering

Novel



INITIAL COMPANY BRANDING



 01

 USER EXPERIENCE



USER PSYCHOGRAPHICS :  ATTITUDES VS. BEHAVIORS

I Feel...

  • Victimized by diabetes

  • Discouraged /depressed about the state of my health

  • Overwhelmed trying to juggle the numerous elements involved in my daily care

  • Embarrassed about the pills/medical devices associated with my diabetes
I Typically…

  • Lead a sedentary lifestyle

  • Spend a considerable amount of time trying to care for my diabetes (sleep mask, pills, food diary, insulin, blood pressure etc.); but often still fall short of completing full course reechoed by MD

  • Embarrassed about medical devices; often place in sight out of others and selves


USER PSYCHOGRAPHICS :  SUBSETS OF PATIENTS

High Risk Diabetics (passive)

  • Lead an extremely sedentary lifestyle – rarely leave the house

  • Spend most of their time either sitting watching TV, reading, or on the computer

  • Are passive about monitoring their health and only seek treatment often when it’s too late

  • Live at the poverty level and receive government aid (describes large subset)
At Risk Diabetics (engaged)

  • Lead a sedentary lifestyle, but are considerably more active than High Risk Diabetics

  • Also spend more time than the average person watching TV, reading, or on the computer, but are often social and involved in the world outside their house

  • Attend doctors appointments, weekly trips to have blood pressure checked, examine feet regularly, etc.

  • Higher income than High Risk Diabetics, and likely more variance in socioeconomic status



USER PERSONAS