Urban Mobility Futures.

Development and press images around the future of urban mobility.

Autonomous vehicles promise to transform not only the experience of travel, but also the spatial structure of the city itself. Around 40% of a city’s physical footprint is consumed by transit infrastructure. How could smart vehicles change that equation?

One little-noticed but critical example: parking. A typical large city may have hundreds of millions of dollars of real estate value tied to parking. With autonomous vehicles, it could be possible to dramatically shrink that footprint, and in turn, release that area for redevelopment. Moreover, if the car itself is the valet, existing parking no longer needs to be on-site but can instead be relocated to release land for higher-value uses. The impacts could suggest a twenty-first century city which is dramatically more dense in terms of human use than those of the last century

We worked with our partners Urban Standards, Stylepark and Mobility in Chain for the Audi Urban Future Initiative to understand exactly what this could mean spatially. We were asked to provide concepts and visual materials for what the future of the city would look like with Audi’s new suite of connected technologies. The output included press renderings, explanatory infographics, and sketches to be included in the Audi annual report, which created a glimpse into the new real estate dynamic of the autonomous transit city.


Role: Concept, Strategy, Graphic Development, 3D Modeling, Rendering + Production
Date: 2015
Client: Certain Measures , Audi AG
Team: Tobias Nolte, Andrew Witt, Mike Degen, Dave Goodall
Partners:Urban Standards GmbH, Stylepark AG, Mobility in Chain
Website: http://certainmeasures.com/mobility_futures.html